Thursday, October 14, 2004

The Perfect Corporation

In another life, I used to coach people who wanted to write their résumé. I used to tell my trainees that sentences such as "enthusiastic, hard-working, team player" was not only cliché but useless, since no prospective employer would ever see something like "blasé, lazy loner" on any curriculum vitae.

Huhcorp has taken the cliché and run with it, starting with its motto "We do stuff". It puts into perspective the hype, the empty words, the slight disdain, and the buzz-words the industry --especially companies with websites-- is using.

Great fun.

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