The week of October 1, 2005 will be the last of this year (there are four in a year) for the Buy a Friend a Book week. Debra Hamel, from North Haven, CT, started this charming idea this year. She says that the rules are simple:
"Just get yourself to a real-life or virtual book store during Buy a Friend a Book Week (the first weeks of January, April, July, and October) and, well, buy a friend a book (or e-book)! But here's the fun part: you can't buy your friend a book because it's their birthday or they just graduated or got engaged or had a baby or anything else. You have to give them a book for no good reason. In fact, this present out of the blue from you should shock the pants off of whomever you decide to give it to. And it'll make them happy. And that's the point: promote reading, promote friendships. Just make sure to let them know about Buy a Friend a Book Week."Great marketing idea, and a perfect way to please someone and get them to read.